The merger of the Virgin America fleet into Alaska Airlines started off slowly at first. With Virgin taking delivery of new jets, Alaska pondered how to mark them up. The first of the A321neos came in Virgin America colors but then one arrived in a plain scheme with some outlines on it of west coast skylines under the tag line “Most West Coast”. It didn’t have obvious airline branding and I wrote about it here. It turns out that jet did not stay in those colors for long. It has now received the standard Alaska Airlines branding and I saw it operating out of SeaTac heading to Los Angeles.
The merger of the Virgin America operations into Alaska Airlines means combining the Airbus fleet with the Boeings. Virgin America had ordered some A321neos and these are in the process of delivery just as things are being merged. Alaska chose to change the livery on the next one off the line and adopted a scheme designed to reflect the number of flights they now operate on the west coast. The Most West Coast jet has not been popular since it seems to lack branding of either airline. It was at the gate when I landed in LA and I saw it taxiing out later that morning. I wonder how long it will last in this form?