Tag Archives: publicity

Set Up Publicity Photos for Helinet

Having done the ride along with Alan Purwin of Helinet during the filming of Transformers, Alan was interested in getting some publicity shots of the helicopter to use for their own marketing material. He asked if I would be interested in doing the shots and I was more than up for it. What I wanted was to have a high enough vantage point from which to shoot. You want to be looking across or down on the helicopter to get some real context to the work.

Additionally, Alan wanted the helicopter to be mounted with a different camera mount. He owned a company in New Zealand called Shotover. This was the mount that he wanted on the helicopter for the shots instead of the larger ball mount that had been used during the Transformers filming. I discussed with him where to get an elevated location from which to shoot. He had been staying at the Trump Tower for all of the filming and had developed a good relationship with one of the managers there so got me access to use one of their outside deck areas. This proved to be an ideal spot.

We had a series of runs with the helicopter coming up the Chicago River towards me, pulling up in front of me, hovering close by and making diving runs from the River North area across in front of me to be over the Chicago River. I had a radio so I could call in the next sequence or have them run it again. The weather had become a lot nicer than it had been when I was riding along and so I was really happy with the results. So was Alan and they soon were on the marketing materials for Helinet. No doubt they now have new material, but it was used for a while. Sadly, Alan dies in a plane crash during the filming of a movie in Central America. He was a passenger in a plane that crashed on take-off. He was a super nice guy, and I am sure remains sadly missed.